Helping to Raise Funds for Camp Boggy Creek

A camp to help enrich the lives of children with chronic & life threatening illnesses

  Sponsorship Proposal

TABLE OF CONTENTS

1.            Introduction & Overview………………………………………. Page 3         

2.            History………………………………………………………….. Page(s) 3 -5

3.            Sponsorship Benefits …………………………………………… Page(s) 5 -7

4.            Sponsorship Package……………………………………………. Page(s) 7-8

5.            Target Market …………………………………………………… Page 9

6.            Demographics. …………………….……………………………. Page(s) 9-17

7.            Proposed Charities……………………………………………….. Page 17

  Introduction & Overview

    This is a benefit tour to help raise funds for “Camp Boggy Creek”. A camp that helps by enriching the lives of children with chronic or life threatening illnesses. Giving them the summer camp experience year around. Country entertainers, “Boggy Creek” have combined their CD release tour with the benefit, hence “Boggy Creeks – Back Into The Swamp CD Release & Benefit Tour”. They will be donating a percentage of show and merchandise proceeds to help raise funds for this tour. The tour is scheduled last six months with over 250 shows.

     This Sponsorship Package was prepared and will be sent to selected parties to provide detailed information about the promoter, sponsors benefits as a well as the demographics of the tour.

Boggy Creek History:

   In 2000, “Boggy Creek” started performing in and around central Florida. After seven years of performing and now with the release of their first CD they are planning their first tour. The tour will be known as “Back Into The Swamp” billed as ‘Boggy Creeks –Back Into The Swamp CD release & Benefit Tour’ a launching pad for their new CD.

    Craig Wise is the founder of the band “Boggy Creek”. His love of music, combined with his desire to help in the community has brought about this benefit tour. “Camp Boggy Creek” is a charity that is dear to heart. Being a father himself, with first hand experience of having a child with a life threatening illness. His hopes as an entertainer is to give back as much as possible, and in helping “Camp Boggy Creek” that it will bring a smile to child and the families that hold them dear. When a child smiles it can lighten the darkest of places.

    We feel that if there’s one thing that can touch the hearts of all people and bring balance among community and family, it’s the music.

A Little Bit About Camp Boggy Creek

     The Mission of Camp Boggy Creek is to enrich the lives of children who have chronic or life threatening illnesses by creating camping experiences that are memorable, exciting, fun, empowering, physically safe and medically sound.

     Camp Boggy Creek is specifically designed for children with chronic or life threatening illnesses and allows them to safely enjoy the activities of a "traditional" camp. Between early morning swims and evening campfires, children whose lives have been a series of medical procedures and hospital stays are transformed into just "kids." They have a chance to be with others coping with the same illness or condition and realize that they are not alone.

     The campers develop special relationships with each other and with their counselors. Most importantly, the prescription for the day is fun, fun, and more fun! Laughter, giggles, friendships, excitement, and bursting energy abound on the 232 acres of tall pines, majestic oaks, nature trails, and two great fishing holes. Campers are empowered to do things they never dreamed they could do. They are infused with a spirit of accomplishment at every turn and are allowed to forget that "they have what they have."

     Boggy Creek programs include week long summer sessions as well as family weekends in the fall and spring. Summer programs allow the child a week of fun, adventure and independence in a setting that provides complete medical care. Family weekends bring a camper's whole family to camp where parents can relax and find needed support among other families dealing with similar emotional and financial challenges. Brothers and sisters get to participate in the same fun-filled activities as their Boggy Creek camper.
     The Camp Boggy Creek experience is more than a fun-filled getaway. It helps children to better cope with the day-to-day challenges they face.

Camp Boggy Creek is a permanent, year-round facility where children between the ages of 7-16 with chronic or life-threatening illnesses can come at no charge to them or their families. The cost of staffing and operating the camp is covered by contributions from individuals, healthcare partnerships, foundations and corporations.
     Transportation to and from the camp is usually the family's responsibility, however, many local health organizations will help with the cost and coordination of travel plans, and other special arrangements can be made.
     Camp Boggy Creek provides a safe and exciting camp experience for children with:

    Boggy Creek gives campers a chance to normalize their lives by being with children battling the same illness. "Everyone is just the same as me!"

    It also offers critical support to the parents, guardians and siblings of these amazing campers.

    Camp Boggy Creek is open year round and utilizes nearly 1,500 volunteers per year to accomplish its mission to enrich the lives of children who have chronic or life threatening illnesses by creating camping experiences that are memorable, exciting, fun, empowering, physically safe and medically sound.

Why Sponsorship of Boggy Creeks-Back Into The Swamp Tour 2008-2009:

    Boggy Creek is one of Country music’s newest groups to hit the Country music scene. Their style of concerts can offer a great format for advertising brands and products in the national music scene today.  They have established an amazing track record in concert attendance, production and coordination. Boggy Creek is still one of the biggest crowd pullers and has the record for the biggest one night attendance of 42,000. For a new up-n-coming artist in the southeast region their draw is undeniable.

    The marketing team of All Wise Inc. is the best in the business at creating buzz and excitement around the event through its immense network of street promotion and innovative marketing strategies.

    Other promoters have copied many of the promotion plans and strategies used by both Boggy Creek and All Wise Inc.

    Market saturation and reach are assured; so sponsorship is always a wise marketing decision for savvy marketing and sales professionals and entities.

Sponsorship Benefits:

Direct marketing opportunities

  1.      Who do you want to see at the tour? Competition. (Mass media)

2. Telephone ticket giveaways
3. Point-of- sale giveaways
4. Text messaging services

Objectives of Back Into The Swamp Tour 2008-2009

(a)  Profitability

(b)  Top class production

(c)   Raise capital for Camp Boggy Creek

(d)  National acclaim

(e)   Contributing to the peace and well-being of our children in the USA

National Press:

This year, Boggy Creek will be inviting some of the top media outlets and journalists in US. They include:

·        XM Radio

·        Orlando Sentinel

·        The Insight Magazine

·        K92FM Country Radio

·        WKRO 93.1 Kro Country

·        American Free Press

·        Atlanta Music Guide

·        WFTV

·        Tampa Tribune

·        Pat Mechino (New York)

·        Jason Walker (Atlanta)

·        Music Row Magazine

·        Celebrity Plus.net

·        Hype TV/Direct TV

Sponsorship Package

Title Sponsor                                                     USD $10,000.00

Entitlement

1.      Sponsor’s headline billing on all advertising and press material

2.      Logo and tagline on text messaging campaign

3.      Exclusive rights to sponsor product at venue

4.      Vehicle Signage

5.      Logo and tagline on all poster, flyer, bumper sticker, banner and print advertising.

6.      Exclusive right to promotional signage on stage

7.      Logo and tagline on electronic (radio, television, video board) advertising.

8.      Logo and tagline on media center backdrop.

9.      Sponsorship mention in all press release

10.  1 20x20 VIP tent back stage

11.  1 20X20 tent in venue to display/sell product

12.  Four sponsor’s interviews on electronic media

13.  Sponsor’s giveaway on electronic and print media

14.  40 complimentary VIP passes

15.   60  complimentary general passes

Gold Sponsor                                                      USD $5,000.00

Entitlement

1.      Logo and tagline on all poster, flyer, bumper sticker, banner and print advertising.

2.      Logo and tagline on electronic (radio, television, video board) advertising.

3.      Signage at venue

4.      Logo and tagline on media center backdrop.

5.      Vehicle Signage

6.      Sponsorship mention in all press releases

7.      20x20 tent in venue to display/sell product

8.      Three sponsor’s interviews on electronic media

9.      Sponsor’s giveaway on electronic and print media

10.  30 complimentary VIP passes

11.  20 complimentary general passes

Silver sponsorship                                                      USD $2,500.00

Entitlements

1. Logo and tagline on all poster, flyer and, print advertising.
2. Logo and tagline on electronic some (radio television, video board) advertising.
3. Signage at venue
4. 1 10X10 tent in venue to display/sell product
5. Sponsor’s giveaway on electronic and print media
6. 20 complimentary general passes
7. 20 complimentary VIP passes
8. Two sponsor’s interviews on electronic media

Bronze Sponsor                                             USD $1,500.00

Entitlements   

1. Logo and tagline on all poster, flyer
2. Logo tagline on electronic some (radio, television, video board) advertising.
3. Sponsors giveaway on electronic and print media
4. 10 complimentary VIP passes
5. 15 complimentary general passes

Associate Sponsor -Tangibles                       USD $500.00

Entitlements   

1. Logo and tagline on all poster, flyer
2. Sponsor’s giveaway on electronic and print media
3. 5 complimentary VIP passes
4. 5 complimentary general passes

Cross Promotion – Print – Media - Barter

Entitlements

1. Logo and tagline on all poster , flyers
2. Sponsor’s giveaway on print media
3. As above Silver, Bronze, Associate - Costs

Proposed 2008-2009 Charities:

·        Camp Boggy Creek- USA

Target Market:

The awesome line-up is capable of attracting approximately 30,000 patrons between the ages of 18 -35 from different areas in the state of Florida as well as loyal fans from the southeast region, North Carolina, South Carolina, Georgia, Tennessee, Alabama, Mississippi, Kentucky, and Texas.

 2008-2009 Demographics

BUYING HABITS

PURCHASING ANALYSIS
(EXPECTED PURCHASING - NEXT 12 MONTHS):

WILL YOU PURCHASE ANY PROPERTY?*

* NEXT EIGHT MONTHS

WHAT TYPE OF CAR DO YOU OWN?

HOW MUCH HAVE YOU SPENT ON ONLINE PURCHASES?*

HOW MANY TIMES HAVE YOU FLOWN IN THE PAST YEAR?

WHICH AIRLINES DID YOU USE LAST YEAR?

WHEN DO YOU LIKE TO DRINK THE MOST?

WHAT DO YOU LIKE TO DRINK THE MOST?

WHAT TYPE OF FOOD DO YOU ENJOY THE MOST?

HOW MANY TIMES WEEKLY DO YOU GO TO A BAR OR CLUB?

WHAT DO YOU LOOK FOR WHEN ATTENDING A BAR OR CLUB?

HOW MANY MEMBERS OF YOUR HOUSEHOLD SMOKE?

WHAT BRANDS DO THEY SMOKE?

WHAT IS YOUR FAVORITE BRAND OF CLOTHING?

DO YOU BELONG TO A GYM?

HOW MANY TIMES DO YOU WORK OUT?

IS RUNNING PART OF YOUR WORK OUT?

HOW OFTEN DO YOU RUN IN YOUR WORK OUTS?

WHAT TYPE OF ATHLETIC SHOES DO YOU WEAR?

WHAT SPORTS/ACTIVITIES DO YOU PARTICIPATE?
(CHECK ALL)