Helping
to Raise Funds for Camp Boggy Creek
A
camp to help enrich the lives of children with chronic & life threatening
illnesses
Sponsorship
Proposal
TABLE OF CONTENTS
1. Introduction & Overview………………………………………. Page 3
2. History………………………………………………………….. Page(s) 3 -5
3. Sponsorship Benefits …………………………………………… Page(s) 5 -7
4. Sponsorship Package……………………………………………. Page(s) 7-8
5. Target Market …………………………………………………… Page 9
6. Demographics. …………………….……………………………. Page(s) 9-17
7. Proposed Charities……………………………………………….. Page 17
This is a benefit tour to help raise funds for “Camp Boggy Creek”.
A camp that helps by enriching the lives of children with chronic or life
threatening illnesses. Giving them the summer camp experience year around.
Country entertainers, “Boggy Creek” have combined their CD release
tour with the benefit, hence “Boggy Creeks – Back Into The Swamp CD Release & Benefit
Tour”. They will be donating a
percentage of show and merchandise proceeds to help raise funds for this tour.
The tour is scheduled last six months with over 250 shows.
This Sponsorship Package was prepared and will be sent to selected
parties to provide detailed information about the promoter, sponsors benefits as
a well as the demographics of the tour.
Boggy Creek History:
In 2000, “Boggy Creek” started performing in and around
central Florida. After seven years of performing and now with the release of
their first CD they are planning their first tour. The tour will be known as “Back
Into The Swamp” billed as ‘Boggy
Creeks –Back Into The Swamp CD release & Benefit Tour’ a
launching pad for their new CD.
Craig Wise is the founder of the band “Boggy
Creek”. His love of music, combined with his desire to help in the community has
brought about this benefit tour. “Camp Boggy Creek” is a
charity that is dear to heart. Being a father himself, with first hand
experience of having a child with a life threatening illness. His hopes as an
entertainer is to give back as much as possible, and in helping “Camp Boggy
Creek” that it will bring a smile to child and the families that hold them
dear. When a child smiles it can lighten the darkest of places.
We feel that if there’s one thing that can touch the hearts of all
people and bring balance among community and family, it’s the music.
A
Little Bit About Camp Boggy Creek
The Mission of Camp Boggy Creek is to enrich the lives of children who have chronic or life threatening illnesses by creating camping experiences that are memorable, exciting, fun, empowering, physically safe and medically sound.
Camp Boggy Creek is specifically designed for children with chronic or
life threatening illnesses and allows them to safely enjoy the activities of a
"traditional" camp. Between early morning swims and evening campfires,
children whose lives have been a series of medical procedures and hospital stays
are transformed into just "kids." They have a chance to be with others
coping with the same illness or condition and realize that they are not alone.
The campers
develop special relationships with each other and with their counselors. Most
importantly, the prescription for the day is fun, fun, and more fun! Laughter,
giggles, friendships, excitement, and bursting energy abound on the 232 acres of
tall pines, majestic oaks, nature trails, and two great fishing holes. Campers
are empowered to do things they never dreamed they could do. They are infused
with a spirit of accomplishment at every turn and are allowed to forget that
"they have what they have."
Boggy Creek programs include week long summer sessions as well as family
weekends in the fall and spring. Summer programs allow the child a week of fun,
adventure and independence in a setting that provides complete medical care.
Family weekends bring a camper's whole family to camp where parents can relax
and find needed support among other families dealing with similar emotional and
financial challenges. Brothers and sisters get to participate in the same
fun-filled activities as their Boggy Creek camper.
The Camp Boggy
Creek experience is more than a fun-filled getaway. It helps children to better
cope with the day-to-day challenges they face.
Camp
Boggy Creek is a permanent, year-round facility where children between the ages
of 7-16 with chronic or life-threatening illnesses can come at no charge to them
or their families. The cost of staffing and operating the camp is covered by
contributions from individuals, healthcare partnerships, foundations and
corporations.
Transportation
to and from the camp is usually the family's responsibility, however, many local
health organizations will help with the cost and coordination of travel plans,
and other special arrangements can be made.
Camp Boggy Creek
provides a safe and exciting camp experience for children with:
Boggy Creek gives campers a chance to normalize their lives by being with
children battling the same illness. "Everyone is just the same as me!"
It also offers critical support to the parents,
guardians and siblings of these amazing campers.
Camp Boggy Creek is open year round and utilizes nearly 1,500 volunteers per year to accomplish its mission to enrich the lives of children who have chronic or life threatening illnesses by creating camping experiences that are memorable, exciting, fun, empowering, physically safe and medically sound.
Why Sponsorship of Boggy Creeks-Back
Into The Swamp Tour 2008-2009:
Boggy Creek
is one of Country music’s newest groups to hit the Country music scene. Their
style of concerts can offer a great format for advertising brands and products
in the national music scene today. They
have established an amazing track record in concert attendance, production and
coordination. Boggy Creek is still
one of the biggest crowd pullers and has the record for the biggest one night
attendance of 42,000. For a new up-n-coming artist in the southeast region their
draw is undeniable.
The marketing team of All Wise Inc. is the best in the business at
creating buzz and excitement around the event through its immense network of
street promotion and innovative marketing strategies.
Other promoters have copied many of the promotion plans and strategies
used by both Boggy Creek and All Wise Inc.
Market saturation and reach are assured; so sponsorship is always a wise
marketing decision for savvy marketing and sales professionals and entities.
Objectives of Back Into The Swamp Tour
2008-2009
(a)
Profitability
(b)
Top class production
(c)
Raise capital for Camp Boggy Creek
(d)
National acclaim
(e)
Contributing to the peace and well-being of our children in the USA
National Press:
This
year, Boggy Creek will be inviting some of the top media outlets and journalists
in US. They include:
·
XM Radio
·
Orlando
Sentinel
·
The Insight
Magazine
·
K92FM Country
Radio
·
WKRO 93.1 Kro
Country
·
American Free
Press
·
Atlanta Music
Guide
·
WFTV
·
Tampa Tribune
·
Pat Mechino
(New York)
·
Jason Walker
(Atlanta)
·
Music Row
Magazine
·
Celebrity
Plus.net
·
Hype
TV/Direct TV
Entitlement
1.
Sponsor’s headline billing on all advertising and press material
2.
Logo and tagline on text messaging campaign
3.
Exclusive rights to sponsor product at venue
4.
Vehicle Signage
5.
Logo and tagline on all poster, flyer, bumper sticker, banner and print
advertising.
6.
Exclusive right to promotional signage on stage
7.
Logo and tagline on electronic (radio, television, video board)
advertising.
8.
Logo and tagline on media center backdrop.
9.
Sponsorship mention in all press release
10.
1 20x20 VIP tent back stage
11.
1 20X20 tent in venue to display/sell product
12.
Four sponsor’s interviews on electronic media
13.
Sponsor’s giveaway on electronic and print media
14.
40 complimentary VIP passes
15.
60 complimentary
general passes
Entitlement
1.
Logo and tagline on all poster, flyer, bumper sticker, banner and print
advertising.
2.
Logo and tagline on electronic (radio, television, video board)
advertising.
3.
Signage at venue
4.
Logo and tagline on media center backdrop.
5.
Vehicle Signage
6.
Sponsorship mention in all press releases
7.
20x20 tent in venue to display/sell product
8.
Three sponsor’s interviews on electronic media
9.
Sponsor’s giveaway on electronic and print media
10.
30 complimentary VIP passes
11.
20 complimentary general passes
Entitlements
Entitlements
Proposed 2008-2009
Charities:
· Camp Boggy Creek- USA
Target
Market:
The
awesome line-up is capable of attracting approximately 30,000 patrons between
the ages of 18 -35 from different areas in the state of Florida as well as loyal
fans from the southeast region, North Carolina, South Carolina, Georgia,
Tennessee, Alabama, Mississippi, Kentucky, and Texas.
2008-2009
Demographics
BUYING HABITS
|
OWN OVER 100 CDS: |
63% |
|
PLAN TO BUY/LEASE AUTOMOBILE: |
48% |
|
OWN 2 WATCHES: |
54% |
|
DINING: |
74% |
|
DRINK WINE/CHAMPAGNE: |
59% |
|
DRINK LIQUORS: |
75% |
|
BRAND IN CLOTHES IS IMPORTANT: |
64% |
|
OWN CREDIT CARDS: |
97% |
|
RESPOND TO OFFERS: |
85% |
|
PLAY SPORTS WEEKLY: |
89% |
|
ATTENDS THEATER: |
29% |
|
ADVENTURE SPORTS: |
56% |
|
SPA (HEALTH CENTER): |
62% |
|
TRAVELS INTERNATIONALLY: |
86% |
PURCHASING
ANALYSIS
(EXPECTED PURCHASING - NEXT 12 MONTHS):
|
AUTOMOTIVE: |
48% |
|
APPLIANCES (HOME): |
61% |
|
BAGS/BELTS: |
63% |
|
CDS (MUSIC): |
71% |
|
COSMETICS: |
59% |
|
FASHION (BRAND CLOTHING): |
67% |
|
FURNITURE: |
86% |
|
LIQUOR: |
81% |
|
PERFUME: |
66% |
|
SHOES: |
52% |
|
STEREO SYSTEMS: |
48% |
|
TOBACCO: |
39% |
|
|
|
WILL YOU PURCHASE ANY PROPERTY?*
|
YES: |
62% |
|
NO: |
15% |
|
NOT SURE: |
23% |
*
NEXT EIGHT MONTHS
WHAT
TYPE OF CAR DO YOU OWN?
|
CONVERTIBLES |
48% |
|
COUPES |
23% |
|
PICKUP TRUCKS |
43% |
|
SEDANS |
29% |
|
SPORTS CARS |
52% |
|
SPORT UTILITY VEHICLE |
55% |
|
VANS |
24% |
|
WAGONS |
21% |
HOW
MUCH HAVE YOU SPENT ON ONLINE PURCHASES?*
|
< $500: |
16% |
|
$500-$999: |
19% |
|
$1,000-$1,499: |
25% |
|
$1,500 - $1,900: |
18% |
|
$2,000 -$2,499: |
12% |
|
$2,500 - $2,999: |
07% |
|
$3,000 +: |
03% |
HOW MANY TIMES HAVE YOU FLOWN IN THE PAST YEAR?
|
1-4: |
39% |
|
5-9: |
31% |
|
10-19: |
17% |
|
20-29: |
10% |
|
30 +: |
03% |
WHICH
AIRLINES DID YOU USE LAST YEAR?
|
AIR FRANCE: |
16% |
|
AMERICAN AIRLINES: |
52% |
|
BRITISH AIR: |
23% |
|
CONTINENTAL: |
51% |
|
DELTA: |
38% |
|
JET BLUE: |
49% |
|
TWA: |
38% |
|
UNITED AIRLINES: |
47% |
|
USAIRWAYS: |
24% |
|
VARIG: |
42% |
|
VIRGIN: |
38% |
|
AIR JAMAICA |
47% |
|
OTHER: |
29% |
WHEN DO
YOU LIKE TO DRINK THE MOST?
|
SOCIAL OCCASIONS: |
50% |
|
FRIENDS & FAMILY: |
20% |
|
DURING MEALS: |
15% |
|
BUSINESS OCCASIONS: |
09% |
|
OTHER: |
06% |
WHAT DO
YOU LIKE TO DRINK THE MOST?
|
BEER: |
10% |
|
COGNAC/LIQUORS/CORDIALS: |
10% |
|
GIN: |
13% |
|
LIGHT BEER: |
19% |
|
RUM: |
12% |
|
SCOTCH: |
11% |
|
TEQUILA: |
13% |
|
VODKA: |
12% |
WHAT
TYPE OF FOOD DO YOU ENJOY THE MOST?
|
AMERICAN: |
46% |
|
BRAZILIAN: |
42% |
|
CAJUN: |
29% |
|
CARIBBEAN: |
33% |
|
CHINESE: |
39% |
|
CUBAN: |
52% |
|
FRENCH: |
27% |
|
GREEK: |
18% |
|
INDIAN: |
09% |
|
ITALIAN: |
59% |
|
JAPANESE: |
63% |
|
KOREAN: |
23% |
|
KOSHER: |
54% |
|
MEXICAN: |
42% |
|
MIDDLE EASTERN: |
45% |
|
ORGANIC: |
58% |
|
SEAFOOD: |
66% |
|
STEAK HOUSES: |
63% |
|
SOUTHERN: |
41% |
|
SPANISH: |
49% |
|
SUSHI: |
59% |
|
THAI: |
47% |
|
VEGETARIAN: |
46% |
|
VIETNAMESE: |
37% |
HOW
MANY TIMES WEEKLY DO YOU GO TO A BAR OR CLUB?
|
0-1: |
59% |
|
2-4: |
36% |
|
5 OR MORE: |
05% |
WHAT DO
YOU LOOK FOR WHEN ATTENDING A BAR OR CLUB?
|
AMBIANCE: |
26% |
|
INDIVIDUALS: |
19% |
|
LOCATION: |
15% |
|
MUSIC TYPE: |
33% |
|
OTHER: |
07% |
HOW
MANY MEMBERS OF YOUR HOUSEHOLD SMOKE?
|
NONE: |
33% |
|
1-2: |
52% |
|
3-4: |
11% |
|
5 OR MORE: |
04% |
WHAT
BRANDS DO THEY SMOKE?
|
BENSON & HEDGES: |
14% |
|
CAMEL: |
45% |
|
CARITON: |
11% |
|
KAMEL: |
29% |
|
KAMEL LIGHT: |
33% |
|
KOOL: |
14% |
|
LUCKY STRIKE: |
29% |
|
MARLBORO: |
41% |
|
MARLBORO LIGHTS: |
59% |
|
MERIT: |
34% |
|
MOONLIGHT: |
12% |
|
NEWPORT: |
17% |
|
PARLIAMENT: |
11% |
|
SALEM: |
06% |
|
SALEM LIGHT: |
12% |
|
WINSTON: |
07% |
|
WINSTON LIGHT: |
19% |
|
OTHER: |
03% |
WHAT IS YOUR FAVORITE BRAND OF CLOTHING?
|
ABERCROMBIE & FITCH: |
45% |
|
ANDREW FEZZA: |
23% |
|
ARMANI: |
45% |
|
CALVIN KLEIN: |
31% |
|
CATERPILLAR: |
28% |
|
CLAIBORNE: |
33% |
|
DIESEL: |
56% |
|
DOLCE & GABBANA: |
51% |
|
DOCKERS: |
34% |
|
DONNA KARAN: |
36% |
|
GIANFRANCO FERRE: |
42% |
|
GENE MEYER: |
44% |
|
GUCCI: |
52% |
|
HUGO BOSS: |
48% |
|
JIL SANDER: |
35% |
|
JEAN PAUL GAULTIER: |
35% |
|
KENNETH COLE: |
42% |
|
LEVI'S |
43% |
|
LUCKY: |
21% |
|
MARC JACOBS: |
47% |
|
MOSCHINO: |
34% |
|
NAUTICA: |
28% |
|
PAUL SMITH: |
45% |
|
POLO: |
45% |
|
PRADA: |
44% |
|
RALPH LAUREN: |
42% |
|
SLATES: |
21% |
|
TIMBERLAND: |
23% |
|
TODD OLDHAM: |
30% |
|
TOMMY HILFIGER: |
46% |
|
VALENTINO: |
35% |
|
VERSACE: |
52% |
|
OTHER: |
17% |
DO YOU
BELONG TO A GYM?
|
YES: |
92% |
|
NO: |
08% |
HOW
MANY TIMES DO YOU WORK OUT?
|
DAILY: |
61% |
|
WEEKLY: |
36% |
|
MONTHLY: |
03% |
IS
RUNNING PART OF YOUR WORK OUT?
|
YES: |
83% |
|
NO: |
17% |
HOW
OFTEN DO YOU RUN IN YOUR WORK OUTS?
|
DAILY: |
64% |
|
WEEKLY: |
30% |
|
MONTHLY: |
06% |
WHAT
TYPE OF ATHLETIC SHOES DO YOU WEAR?
|
ADIDAS: |
40% |
|
BROOKS: |
28% |
|
DIESEL: |
31% |
|
NEW BALANCE: |
33% |
|
NIKE: |
37% |
|
PUMA: |
39% |
|
REEBOK: |
42% |
|
ROYAL ELASTICS: |
37% |
|
SAUCONY: |
23% |
|
OTHER: |
31% |
WHAT
SPORTS/ACTIVITIES DO YOU PARTICIPATE?
(CHECK ALL)
|
BASEBALL: |
41% |
|
BOATING: |
59% |
|
CANOEING: |
45% |
|
CYCLING: |
49% |
|
DIVING: |
51% |
|
FISHING: |
61% |
|
FOOTBALL: |
41% |
|
GOLF: |
67% |
|
JET SKIS: |
55% |
|
KITE SURFING: |
37% |
|
MARTIAL ARTS: |
23% |
|
SAILING: |
41% |
|
SCUBA: |
49% |
|
SKATING: |
22% |
|
SKIING: |
39% |
|
SKYDIVING: |
14% |
|
SOCCER: |
51% |
|
SURFING: |
35% |
|
TENNIS: |
49% |
|
WIND SURFING: |
38% |